Global Marketing Research Services

Anthony Diana – President

Anthony Diana is a marketing and business development manager with over 20 years of experience in various areas, including market research, property management, food services/restaurant, entertainment promotions, and film/professional photography. His qualifications even extend to natural disasters and public insurance adjusting.

Over the years, Anthony has continuously developed professionally by completing numerous courses in management-oriented applications of computer systems, marketing, business, quantitative and qualitative research, recruiting methods, and ethnic research implications in these ever changing times.

Throughout his career, Anthony has developed an expertise in marketing planning, business development, plans/programming, budgeting/funding and personnel management.

Anthony's responsibilities include the areas of marketing strategy development, business development plans, funding/budgeting approaches, and organizational structures. His work concentrates on emerging approaches to optimum data collection and dissemination.

Brian Cerve – Chief Technology Officer

Brian Cerve has worked at GMRS since 1992, beginning in Marathon, FL as an interviewer. He then worked through the ranks as a supervisor, project manager, IT manager, and finally CTO. The combination of all these positions has provided for a sound foundation for the data collection process, a plethora of knowledge on project fielding and management, an understanding of the detailed needs of our clients, extensive technological experience, and outstanding creative design abilities.

During his employment, he has learned many business applications from DOS' Edlin to Microsoft Office, PC repair, operating systems, network administration, and telephony hardware and software. G.M.R.S.' training flexibility and options have enabled him to gain immeasurable knowledge.

His training and education include CfMC's Mentor and Survent, CCM, an AA degree, an AS degree in networking, and a BS degree in Information Systems Technology from the University of Central Florida. He also has certifications from Cisco, Microsoft, and Comptia. When not working he enjoys time with his family as well as focusing on his interests in electronics, missionary work, and his church.

Adriana Tavares – Senior Programmer and Project Manager

Adriana "Ali" Tavares has a Bachelor of Science in Business Administration with a Marketing major from the Pontificia Universidad Javeriana in Cali, Cololombia. She graduated in 1992 and has been with Global Marketing Research in Atlanta since 1993. She was initially employed as a telephone researcher, later receiving hands-on training in computer programming involving surveys.

Her background includes experience in Marketing Research, Advertising, Public Relations, Statistics, Computer Utilization, Customer Service, Staff Coordination and extensive Problem Solving. She is fully experienced in programming tables/tabulations for research/polling projects. She has extensive training in CfMC programming for CATI interviewing and running tabulations in Mentor. She is fully bilingual; she speaks, reads and writes in Spanish with total fluency.

Molly Adams – Senior Project Manager

Ms. Adams has over 20 years experience in virtually every aspect of quantitative market research data collection, 16 of those years with GMRS; from hands on field supervision and office management, to project management, computer programming and data processing. Molly has a proven record of excellence in a wide variety of market research projects varying from political polling to surveys for business and consumer products and services.

Client satisfaction is always the number one priority. She is always available for in person consultations by appointment to coordinate any of her client's project needs.

An Akron, Ohio native, Molly has been enjoying Southern living since relocating to Atlanta from Los Angeles in 1990. Molly currently lives with her family and pets in West Georgia.

Lisa Straney – Director of Operations & Compliance

Lisa Straney started at GMRS as an interviewer in 1995. After college and a few other career endeavors, she returned to GMRS as a supervisor in 2010. She currently handles the compliance of the company, coding, and is the direct manager over the supervisors. She is continuing her education, looking to improve her skills and develop her abilities as a business manager. BAS in Business Organization Management.

Straney is a Floridian, born and raised in Melbourne. She currently lives with her two dogs, Molly and Bella. She enjoys the geekier side of life and spending time with her nieces and nephew.

Charlie Smith – Project Manager

Charlie Smith has been working at GMRS since 2021, and after brief stints as an interviewer and supervisor, now finds himself managing projects. With a background in Computer Science, Charlie brings a unique perspective to optimizing our systems, and focuses on getting quick results for his clients. When not working, Charlie can be found playing board and tabletop games with friends, or playing percussion with local groups.

Joshua Maynard – Project Manager

Josh Maynard joined GMRS in the far-off yesteryear of 1995. Since then, he has taken part in nearly every manner of task imaginable in regards to working here – from Janitor all the way to Manager of Payroll.

He spends all of his money on comic books and video games.

John Giammarino – Call Center Manager

John Giammarino has worked at GMRS since 2011, beginning as an interviewer. He then worked through the ranks as a supervisor, and now project manager. During his employment, he has gained a vast knowledge on project fielding and management. John is driven and relentless when it comes to delivering superlative results. During his free time John enjoys spending quality time with his family and friends, working out in the gym, and watching his favorite sports teams on TV.

Eina Zavalla – Bookkeeper

Eina Zavalla has a bachelor’s degree in Fine Arts, majoring in Interior Design. She briefly practiced her degree before she was enticed to work for an international airline company, and quickly realized that she liked traveling and did this for 5 years. While on one of her adventures she met her husband, and finally settled in Melbourne, Florida. While residing in Melbourne, she worked for several financial institutions for a total of 23 years. Her banking and financial experience made her a candidate for the bookkeeping position, handling the account payables and receivables at G.M.R.S.

In Eina’s spare time that starts at 5:00 am, she hits the gym or the pavement for at least a 3 miler. She loves reading contemporary romance novels for hours while on the treadmill or Stairmaster. Eina is also very fond of baking and dancing since she has 13 years of classical ballet training. Traveling is essential, and her most memorable ones are the ones spent together with her husband, daughter, sister and two nieces.

Asia Wright - Human Resources Director

Asia started as a phone interviewer in 2004 and then became a supervisor. Her role involved, and she later became call center manager. She currently handles the work-from-home recruitment process and various management responsibilities. Asia is born and raised in Melbourne, FL. When she's not working, she enjoys spending time with her son, traveling, and watching Netflix.

Holly Van Zandt – Programmer

Holly Recently started with GMRS in 2023. Originally from England, she hopped the pond to the United State as a child in 1999. After spending some time in Texas, her family settled down in Florida. She has been a very proud U.S Citizen since 2018. Holly has an AA Degree and three college credit certificates in Graphic Design and technical support from Eastern Florida State. While in college, she was drawn to working in the Veterinary field as a patient care coordinator and lead receptionist where she managed patient care, social media, graphics/web design and client/patient data for over 10 years. Early in 2023 she felt the calling to come back to Graphic Design and coding/data management and found a home here with GMRS. In her spare time, Holly Enjoys Spending time with her husband and fur babies, Gardening, curling up with a blanket and a good book or movie, and volunteering with local animal rescues.